WOHD 2021 in Italy “Sii fiero della tua bocca” by Fondazione ANDI onlus

Adaptation of the FDI campaign in Italian

For the World Oral Health Day we have translated into Italian the materials made by FDI that we are released through the Foundation's communication channels (Fondazione ANDI website, ANDI website, FB Fondazione and ANDI pages, newsletter to all members by Fondazione ANDI)

Social campaign

We have planned a social campaign on Facebook starting February 22nd through March 20th. On targeted and already tested targets, with good advertising pressure

Media plan and targets

Target A

• Age: 30/65+
• Gender: m/f
• Topic: Match Criteria: Interests: Health Promotion, Health and Wellness, Oral Hygiene, Dentist or Health Care
• Geo: National
• Size: 7.200.000

Target B

• Age: 20/50
• Gender: m/f
• Topic: Interests: Health promotion, Health and Wellness or Dentist. And must also match: Interests: Oral hygiene, Health care provider or Oral-B
• Health Care
• Geo: National
• Size: 1.200.000

Target C

• lookalike on fanbase
• Size: 80.000

Custom posters tool

All members of Fondazione ANDI Board promote the campaign as testimonials.  And on the Foundation's website the posters tool available in Italian language for all people

https://fondazioneandi.org/progetti/dentisti-per-il-sociale/giornata-mondiale-della-salute-orale/