
Adaptation of the FDI campaign in Italian
For the World Oral Health Day we have translated into Italian the materials made by FDI that we are released through the Foundation's communication channels (Fondazione ANDI website, ANDI website, FB Fondazione and ANDI pages, newsletter to all members by Fondazione ANDI)
Social campaign
We have planned a social campaign on Facebook starting February 22nd through March 20th. On targeted and already tested targets, with good advertising pressure
Media plan and targets
Target A
- Age: 30/65+
- Gender: m/f
- Topic: Match Criteria: Interests: Health Promotion, Health and Wellness, Oral Hygiene, Dentist or Health Care
- Geo: National
- Size: 7.200.000
Target B
- Age: 20/50
- Gender: m/f
- Topic: Interests: Health promotion, Health and Wellness or Dentist. And must also match: Interests: Oral hygiene, Health care provider or Oral-B
- Health Care
- Geo: National
- Size: 1.200.000
Target C
- lookalike on fanbase
- Size: 80.000
Custom posters tool
All members of Fondazione ANDI Board promote the campaign as testimonials. And on the Foundation's website the posters tool available in Italian language for all people
https://fondazioneandi.org/progetti/dentisti-per-il-sociale/giornata-mondiale-della-salute-orale/
Information
44 Via Giuseppe Ripamonti
20141 Milano MI
Italy